VP Marketing • Brand Strategist • Events

Tamika L.
Blockett.

Culture-Driven Marketing Leader

20+ years of turning brand ambition into cultural relevance - across entertainment, media, and mission-driven organizations.

Tamika L. Blockett
Career highlights
BET NETWORKS VIACOM ESSENCE Nickelodeon IPG Mediabrands Coca-Cola Universal McCann SheaMoisture
20+
Years of marketing leadership
4.3B+
Media impressions generated
$1M+
Partnerships brokered
5
Industry awards won

About Mika

Strategy.
Culture.
Impact.

I'm a VP/SVP-level marketing and brand strategy executive with 20+ years building brands that don't just run campaigns - they move culture. From BET Networks to ESSENCE, Nickelodeon to IPG Mediabrands, I've led teams, shaped strategy, produced large-scale events, and delivered results at the highest levels of entertainment, media, and associations.

My superpower is cultural intelligence - seeing where a brand stands in the cultural landscape, identifying the gap between where it is and where it needs to be, and building the strategy, relationships, and execution to move it. I've done it for global corporations, independent brands, healthcare associations, and everything in between.

I'm also the founder of Cereal Milk Creative, a strategic marketing consultancy, and Pretty Smart Cookies, a youth empowerment organization serving girls ages 12-18 across 11 states and 5 countries.

Currently open to VP-level marketing opportunities where culture, community, and creativity converge.

Selected Work

BET Networks / Viacom
Building Black Culture at Scale
VP-level campaign strategy for one of the most iconic Black media brands in the world - from programming launches to brand partnerships.
Healthcare Association · AHIP
Multi-Channel Registration Campaign
Enterprise marketing strategy driving conference registrations across email, digital, and live events - delivering measurable pipeline results.
SheaMoisture
Transforming a Heritage Brand
Strategic repositioning rooted in cultural authenticity, community trust, and the evolving identity of a legacy Black-owned brand.
ESPN / Joy Collective
Champion Black Business
Multi-award-winning, 4-season initiative transforming the NBA Finals into a platform for Black economic empowerment - 29.4MM impressions (+164% YoY) and 3 industry awards.
Coca-Cola / Universal McCann
Refresh Your Voice
Socially-led multicultural campaign celebrating Black Gen Z talent - 37M+ impressions, exceeding targets by 37%, and an ANA Reggie Award.
Mahogany / Universal McCann
Co-Founded Mahogany
Built a first-of-its-kind BIPOC influencer agency from scratch inside UM Worldwide - securing $1M+ in brand partnerships in year one.

Speaking & Recognition

Industry Awards
  • Marcom Platinum AwardESPN Champion Black Business 3.0 • 2022
  • Cynopsis Best Social Good CampaignESPN Champion Black Business 3.0 • 2022
  • ANA Multicultural AwardESPN Champion Black Business • 2023
  • Gold Winner Momentum AwardSprite Campaign • Universal McCann • 2021
  • 4A's Foundation Vanguard Fellow2021
  • ANA Reggie AwardShare a Coke • Universal McCann • 2020
Speaking Engagements
  • Pretty Smart Cookies Monthly SpeakerYouth Empowerment • Ongoing
  • IPG Mediabands: Influencer & Creator MarketingChallenges & Opportunities • 2021
  • Breakthrough: The Brilliance of Resilience ConferenceMedia + Race Panel • 2020
  • The New Normal: Marketing in 2020Jukin Media Virtual Panel • 2020
  • Food for the Soul: Philippines EditionUM Diversity & Belonging Council • 2019

What People Say

“Mika is a courageous, open-minded, creative and empathetic leader - the ideal collaborator. Every meeting she joins, Mika actively shares creative ideas and builds on others’. No matter how complicated the task at hand, I trust Mika to find a solution and help guide the team to a clear path forward. Strategy and ideas just flowed in their natural iterations, and we had a lot of fun in the process.”
Erica Chen
US Media Futures Group • Coca-Cola
“Mika was a graceful leader, provided clear direction and pushed us all to better outcomes. Her ideas brought new programming and thought leadership - she focused on team collaboration and kept us all on task and on deadline.”
Mary Hill
Strategist, Initiative • IPG Influencer Council
“Tamika expertly connects strategic thinking, insights, and research with conceptual development. Her background in production, influencer, content creation, and brand partnership allows her to navigate all sides of ideation with dynamic thinking. She collaborates in a way that supports creative ideas with strategic solutions - and an enthusiasm that makes the impossible possible.”
Melanie Moore
Executive Creative Director, House of Joy • SheaMoisture
“Tamika’s strong points include her unshakeable composure, poise, and positive attitude - even under the most challenging of circumstances. She is always willing to take on more and possesses genuine enthusiasm for her projects.”
Christopher Adams
Nickelodeon
“Tamika is detail-oriented, creative, and a consummate professional. Her ability to complete all projects timely and accurately is unmatched. She communicates well with all parties involved and constantly creates win-win solutions both internally and externally.”
Samira Hall
VP, Partner Marketing & Distribution

My Ventures

Marketing Consultancy
Cereal Milk
Creative

A strategic marketing consultancy delivering VP-level thinking to brands that need it most. Specializing in cultural marketing, brand strategy, and campaign execution across entertainment, media, and associations.

$1M+
Partnerships in year one
10+
Enterprise clients served
Visit Cereal Milk Creative
Youth Empowerment · Nonprofit
Pretty Smart
Cookies

A social organization empowering Black and Brown teen girls ages 12-18 across 11+ U.S. states and multiple countries through mentorship, cultural education, and transformative experiences. 100% participant retention. 501(c)(3) formation underway.

67+
Girls served
100%
Retention rate
Learn More About Pretty Smart Cookies
Open to opportunities

Ready to build
something
great?

VP Marketing • Brand Strategy • Open to Remote & Relocation


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