Building a multi-brand experiential platform at one of the most iconic Black entertainment events in the world - driving 32% attendance growth and 15K+ brand impressions across five concurrent activations.
Create a compelling fashion and beauty experience within the BET Experience that would attract attendees, showcase multiple brand partners, and increase overall event participation - all while managing five concurrent brand activations under one cohesive creative vision.
Developed immersive fashion and beauty experiences incorporating visual, digital, and experiential elements. Collaborated with the sales team to bring beauty and fashion briefs to life based on sold-in concepts, creating unique activations tailored to each brand partner's objectives.
Produced the Korbel Emerging Designer Fashion Show & Lounge - a centerpiece activation combining celebrity involvement, emerging designer showcases, and digital strategy to extend reach beyond the physical event via BET.com.