Built a first-of-its-kind BIPOC influencer agency from the ground up inside one of the world's largest media companies - securing $1M+ in brand partnerships in year one and setting a new standard for equity in influencer marketing.
Mahogany was born in the wake of a cultural reckoning. As the marketing industry confronted systemic inequities in the wake of 2020, a critical gap was clear: BIPOC influencers were consistently undervalued, underpaid, and underrepresented in brand partnerships at major agencies.
The agency's name was chosen deliberately - mahogany symbolizes strength, durability, and the rich diversity of BIPOC communities. Just as the mahogany tree is known for its resilience, the agency was built to highlight the invaluable contributions of BIPOC creators to the marketing landscape.
Address systemic inequities faced by BIPOC influencers - including pay disparity, lack of representation, and limited access to brand partnership opportunities - while building a sustainable, data-driven business model inside a Fortune 500 media company.
As Co-Founder and Strategic Lead, I conceptualized the Mahogany agency model, built the pitch materials, presented to UM Worldwide's C-Suite, and led business development and client acquisition from launch through the first year of operation. I owned the strategic vision and ensured every partnership reflected Mahogany's commitment to equity, fairness, and representation.
BMW was among Mahogany's first major brand partners. These campaigns demonstrate the caliber of work the agency delivered in year one.